The 51-year-old found himself under pressure as last season drew to a close with his side having managed to drag themselves out of a relegation trouble.
He still hasn't won back the supporters, and it was obvious he KNOWS that, by the way he hid out of the way for the lap of honour at the end of the last home fixture against Arsenal.
However, while Joe Kinnear's installation as director of football undermined him in the eyes of many, Pardew remains unbowed in his determination to turn things around.
He told the Chronicle: "I won't run away. I won't hide."
Because ... if he stays, and no matter how bad it could get, he knows Mike Ashley will have to payup his eight year contract - £10.5m to get rid of him.
THAT'S why you won't see him walking out of the door!
Some suggest he has a rolling contract, from September to September, but Derek Llambias claimed that was not the case.
If he walks he gets nothing - if he is sacked he gets the big pay off.
If the truth was known, Ashley wants him out, or that is what we at NU-Mad have been told from our guy "in the know".
And bringing in Kinnear was expected to 'upset the apple cart'.
But Pardew has "£" signs in his eyes.