After all, the World Cup is the biggest shop window in world football.
Before he went he ended his ties with Newcastle to enter a 'brave new world'.
The only offer on the table was from an Australian club, and even Shola put it on the back burner as a last resort.
Well ... the new coach of Sydney FC Graham Arnold has confirmed the Australian team are locks in talks with the out of contract Newcastle star.
Graham Arnold: “We’re still negotiating with Shola Ameobi but he’s one of six international strikers we are talking to.
“The other five are Europeans and two of them have played in the World Cup in Brazil.
“I need the right player who’ll come to Sydney FC for the right reasons, to play good football and be successful.
“Some of the players we are talking to are out and outnumber nines who are lethal in the penalty area.”