Yesterday, Sunderland AFC announced the partnership with Cruise, in an agreement which sees the brand become the club’s official suit provider for the Capital One Cup final this weekend through to the 2014/15 season.
The agreement will see Cruise enjoy a range of rights including LED perimeter and jumbo screen advertising at the Stadium of Light along with matchday programme advertising at all home games.
Mike Ashley bought the luxury chain, which has 10 stores across the country, along with high street outlet USC back in 2011.
Lee Cattermole models the new suit
The Mackems are well known for their culture and cheesy chips.
Gary Hutchinson, Sunderland commercial director, said: “We are delighted to welcome Cruise to the Sunderland family.
“The Hugo Boss suits provided by Cruise are of an exceptional standard and are highly on trend with this season’s latest cut and will give players and staff a unified and sophisticated appearance, the suits will be worn by members of the squad and staff at official club engagements.”
