The proposed deal would see the 113-year-old stadium renamed the Sports Direct Arena to promote Ashley’s chain of sports retail shops and showcase branding opportunities for potential investors or partners.
The big question is - will Rangers supporters hit the roof (like we did) - or will they sit and take it?
Rangers have been looking at image rights deals since Charles Green took over the club in June.
We would have thought any deal to rename Ibrox would be met with hostility by supporters, even despite the club’s current financial state, given the historical aspect of the stadium.