The reports claim that the tender for the new Newcastle badge has been put out to various design studios, as well as universities, including Northumbria Uni.
The current badge has been used since 1988 but Mike Ashley is said to want something less complicated.
Why fix something that isn’t broken? It's the friggin TEAM and MANAGER that need changing!
It it's all about a change of luck ... when this latest Newcastle badge was introduced for the 1988/89 season, United were relegated.
The club want a less complicated design that is simple to draw and to add to products.
This is the information on the current Newcastle badge that appears on the official club website: ‘NEWCASTLE United’s badge is modelled on the City coat-of-arms. The two sea-horses represents Tyneside’s strong connection with the sea, while the castle links with the city’s Norman keep. The flag is similar to the City crest, a version of the cross of St. George and the shield signifies the club’s black’n’white striped shirt. The present crest of Newcastle United was first used for season 1988-89 after the club had occasionally used the City of Newcastle upon Tyne coat-of-arms during their history, specifically for FA Cup finals. During the mid 1970s decade and following 1980s era, the Magpies used two different badges of a modern design on their famous shirt, then produced a new crest.’