Breastfeeding mothers are "gettn them oot for the lads" in Mike Ashley's North East’s Sports Direct stores.
Durham’s store became the latest in the chain to be targeted by the campaign, launched after Wioletta Komar, from Lincolnshire, was asked to leave the chain’s Nottingham branch.
The protest has been backed by fellow mum Emily Slough, from Staffordshire, who was called a “tramp” for feeding her baby in public, sparking an outcry from supporters from across the country.
North East mothers targeted Sports Direct’s Durham store, on the Durham Retail Park in Belmont, on Saturday.