"Newcastle is not something you make a profit on," said the Newcastle owner who is set to make a profit of £120m should he sell.
Ashley: "I'm loving it. I'm excited by the new season, of course I am.
"I'm really looking forward to it. I'm excited by Kevin (Keegan, the manager), seeing the team play, all of it. I think we're going to have a bit of fun.
Ashley Is Having A Ball!
"Newcastle is not something you make a profit on, you have to enjoy and love it.
"If we had some multi-billionaire that wanted a stake in Newcastle, it will help, but sell the club? It's not the same answer."
Money-men from America, Malaysia, China, Africa and India have all shown an interest in Ashley's shares ... and if the truth was known ... Ashley has listened to what they have had to say.
But he is having fun and laughs ... and that means he won't be selling!
Well, not THIS week anyway.