If you spend £40 at Ashley''s sports shop ''Sports Direct'' in the next couple of days ... you get a FREE ticket to the Newcastle v Crystal Palace match on Wednesday.
Newcastle obviously don''t benefit in money-terms ... but Ashley does.
However, the thinking behind it is that the attendance will obviously be larger, and that is more fans to get behind the team.
See ... everyone is a winner (well ... Ashley financially ... the Toon vocally).