In Mike Ashley and Hull owner Assem Allam there are two men who could not give a flying f*** what the supporters think ... and will continue to plough ahead with only their own self belief for comfort.
Newcastle fans have spent the last few years being trampled on and there isn't much they can do about it.
St James' Park had a name change to boost the owners personal coffers, as tradition doesn't mean 'jack shit' to Ashley or his business partners.
And the same can be said of Hull's Assem Allam, who is going to change the club's name.
He has offered to refund any of the club's season ticket holders who are unhappy about the name change he has proposed for the Yorkshire side.
While the club's 'playing name' is still Hull City AFC, Allam changed the company name to Hull City Tigers ahead of this season.
And in the belief the adjustments will help make for a more marketable brand worldwide, he is now intending to have the playing name altered to Hull Tigers for next term, an application for which will need to be made to the Football Association by April 1.
Despite protests led by Hull fans' group City Til We Die, Allam has made clear his determination to press on with his plans.
And regarding the supporters, the Egypt-born 74-year-old told the Hull Daily Mail: "There's no need for a referendum. The crowd we get inside the stadium is the perfect referendum.
"Fans can choose to vote with their feet. If they are not happy, they can stay away.
"I am also willing to refund any unhappy season ticket holder who wants their money back.
"I understand that fans have purchased or may have purchased season tickets in the expectation they were for Hull City AFC. Having learned the AFC is now not present, they are perfectly entitled to seek a refund.
"The club will be more than happy to oblige by paying them back in full, on a pro rata basis, if they are not happy with the plans to rebrand the club."
PREMIER LEAGUE FIXTURES ...
Saturday November 23
12:45 Everton v Liverpool
15:00 Arsenal v Southampton
15:00 Fulham v Swansea City
15:00 Hull City v Crystal Palace
15:00 Newcastle United v Norwich City
15:00 Stoke City v Sunderland
17:30 West Ham United v Chelsea
Sunday November 24
13:30 Manchester City v Tottenham
16:00 Cardiff City v Man Utd
Monday November 25
20:00 West Brom v Aston Villa
IDEAL FOR CHRISTMAS
MAGPIES IN EUROPE -
HARVEY TO PARDEW
Although NUFC are not talking to the Chronicle or Sunday Sun ... we are!
And the full story is expected to be in newspapers within the next two weeks.
The official new title is "Magpies In Europe - Harvey To Pardew" and is an up-dated version of "From Antwerp To Zurich" - which includes the 14 Europa League fixtures we played last season.
The 280-page book features match reports from the 134 European matches Newcastle United have played, starting with the memorable 4-0 win over Feyenoord in 1968 on our European debut.
Included are stats and the figures you would expect, but also each away fixture has the remarkable experiences of individuals who travelled to watch the matches.
Introduction by "Big Bad" John McNamee, part of the Fairs Cup winning team of 1969.
It is a fascinating history that every Newcastle United fan will enjoy.
And with a limited print-run, make sure you order a copy.
Mail order: Send a cheque for £10.45 made payable to K.Fletcher to:
K Fletcher, 5 Dunelm, Sacriston, Durham DH7 6NU
Include your own address.
ON SALE NOW AT: M&M City News; 140 Northumberland St, Newcastle NE1 7DQ.
The Flower Shop, Spennymoor, Co Durham.
RRP: £10.95
if you want to order, contact us:- Kevnumad@fsmail.net
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NEWCASTLE UNITED 2013/14
PREMIER LEAGUE
TOTTENHAM 0 NEWCASTLE UTD 1 (Remy)
Krul, Debuchy, Williamson, Yanga-Mbiwa, Santon, Sissoko, Cabaye, Tiote, Gouffran (85' Obertan), Remy (75' Cisse), Shola Ameobi (60' Anita).
Subs: Coloccini, Ben Arfa, Elliot, Sammy Ameobi
NEWCASTLE UTD 2 CHELSEA 0 (Gouffran, Remy)
Krul, Debuchy, Williamson, Yanga-Mbiwa, Santon, Sissoko, Cabaye, Tiote (53' Anita), Gouffran (85' Obertan), Shola Ameobi (62' Cisse).
Subs: Ben Arfa, Elliot, Sammy Ameobi, Tavernier.
SUNDERLAND 2 NEWCASTLE 1 (Debuchy)
Krul, Debuchy, Williamson, Dummett, Santon, Sissoko (45' Cisse), Tiote, Cabaye, Gouffran (86' Sammy Ameobi), Ben Arfa, Remy (70' Shola Ameobi).
Subs: Anita, Haidara, Elliot, Obertan.
NEWCASTLE UTD 2 LIVERPOOL 2 (Cabaye, Dummett)
Krul, Debuchy, Williamson, Yanga-Mbiwa, Santon, Cabaye (78' Sammy Ameobi), Tiote, Gouffran, Sissoko (45' Dummett), Remy, Ben Arfa (78' Anita).
Subs: Cisse, Elliot, Obertan, Dummett.
CARDIFF CITY 1 NEWCASTLE 2 (Remy 2)
Krul, Debuchy, Williamson, Coloccini, Santon, Tiote, Cabaye (86' Ben Arfa), Gouffran, Sissoko, Remy (71' Gutierrez), Cisse
Subs: Anita, Yanga-Mbiwa, Elliot, Sammy Ameobi, Dummett
EVERTON 3 NEWCASTLE 2 (Cabaye, Remy)
Krul, Debuchy, Yanga-Mbiwa (46' Williamson), Coloccini, Santon, Tiote, Anita (69' Cisse), Ben Arfa (46' Cabaye), Sissoko, Gouffran, Remy
Subs: Elliot, Obertan, Sammy Ameobi, Dummett
NEWCASTLE 2 HULL CITY 3 (Remy 2)
Krul, Debuchy (86' Tiote), Yanga-Mbiwa, Coloccini, Santon, Cabaye (62' Gouffran), Anita, Sissoko, Ben Arfa, Cisse (73' Marveaux), Remy
Subs: Williamson, Elliot, Sammy Ameobi, Dummett
ASTON VILLA 1 NEWCASTLE 2 (Ben Arfra, Gouffran)
Krul, Debuchy, Coloccini, Yanga-Mbiwa, Santon, Anita (74' Tiote), Cabaye (88' Sammy Ameobi), Ben Arfa, Sissoko, Remy (63' Gouffran), Cisse
Subs: Elliot, Marveaux, S Taylor, Dummett
NEWCASTLE 1 FULHAM 0 (Ben Arfa)
Krul, Debuchy, Yanga-Mbiwa, Coloccini, Santon, Ben Arfa, Sissoko, Anita 65' (Cabaye), Marveaux 74' (Remy), Shola Ameobi 65' (Gouffran), Cisse
Subs: Gosling, Elliot, Sammy Ameobi, Dummett
NEWCASTLE 0 WEST HAM 0
Krul, Debuchy, Yanga-Mbiwa, Coloccini, Santon, Ben Arfa, Sissoko, Anita, Marveaux 66' (Sammy Ameobi), Shola Ameobi, Cisse 72'
Subs: Gosling, Bigirimana, Elliot, Vuckic, Dummett
MAN CITY 4 NEWCASTLE 0
Krul, Debuchy, Coloccini, S Taylor, Yanga-Mbiwa, Sissoko, Tiote, Gouffran 45+4' (Dummett), Ben Arfa 65' (Sammy Ameobi), Gutierrez 44' (Anita), Cisse
Subs: Elliot, Marveaux, Shola Ameobi, Obertan
LEAGUE CUP
NEWCASTLE 0 MAN CITY 2 (AET)
Krul, Debuchy, Williamson, Yanga-Mbiwa, Haidara (45 Dummett, 80 Ben Arfa), Anita, Tiote, Gouffran, Sissoko, Shola Ameobi (66 Cabaye), Cisse
Subs: Remy, Elliot, Obertan, Sammy Ameobi
NEWCASTLE 2 LEEDS UTD 0 (Cisse, Gouffran)
Krul, Debuchy, Williamson, Coloccini, Dummett, Gouffran (90' Vuckic), Anita (80' Gosling), Tiote, Marveaux, Sammy Ameobi, Cisse (71' Obertan).
Subs: Ben Arfa, Yanga-Mbiwa, Bigirimana, Alnwick
MORECAMBE 0 NEWCASTLE 2 (Shola Ameobi, Sammy Ameobi)
Elliot, Debuchy, Yanga-Mbiwa, Good, Dummett, Bigirimana, Gosling, Marveaux 88' (Sissoko), Vuckic 46' (Shola Ameobi), Sammy Ameobi, Gouffran 71' (Ben Arfa)
Subs: Santon, Anita, Alnwick, Streete
Newcastle United Fixtures
Saturday November 23
15:00 Premier League
Newcastle United v Norwich City
Saturday November 30
17:30 Premier League
Newcastle United v West Brom
Wednesday December 4
19:45 Premier League
Swansea City v Newcastle United
Saturday December 7
12:45 Premier League
Man Utd v Newcastle United
Saturday December 14
15:00 Premier League
Newcastle United v Southampton
Saturday December 21
15:00 Premier League
Crystal Palace v Newcastle United
Thursday December 26
15:00 Premier League
Newcastle United v Stoke City
Sunday December 29
13:30 Premier League
Newcastle United v Arsenal
Wednesday January 1 2014
15:00 Premier League
West Brom v Newcastle United