The Toon owner has tried to sell Rangers merchandise at the club shop in recent days, as his 'one true love' in football gets passed around.
First it was an undying devotion to Tottenham Hotspur that saw him rent a box at White Hart Lane for EIGHT seasons; before buying out Newcastle United.
During which time he played down all Tottenham links, insising "I hate Spurs - I used to support Chelsea!".
Now he is supporting Glasgow Rangers, and has the option to buy out the club, but ONLY if he sells Newcastle United!
Those are the rules, apparently, as no individual can own two clubs outright.
Former Rangers chairman Malcolm Murray has played down suggestions that Mike Ashley might be ready to increase his stake in the fallen Scottish giants.
Ashley owns a minor stake in the Ibrox club, who now play in the third tier of Scottish football, and Rangers undoubtedly provide the opportunity for a fantastic return on any potential investment.
With a route to the Champions League open if they continue to move through the leagues, there is arguably a more straightforward route there for him than the troubled path he has plotted at Newcastle.
But Murray – who suggests that his retail operation at Rangers is underperforming – says there is little prospect of Ashley selling up at Newcastle and moving on to Scotland.
He said: “The rules of football are complex but, as far as I understand, if you own a Premier League club, then you can’t own more than 10% of a Scottish club. So, unless he sells Newcastle, then he can’t (own Rangers).
“Mike Ashley is an eccentric, fast moving guy though, put it that way. I don’t think he will (make a takeover move) though.
“The retail side of things at Rangers has not performed as well as we’d have liked it to. I’d rather he concentrated on getting that right.”
IDEAL FOR CHRISTMAS
MAGPIES IN EUROPE -
HARVEY TO PARDEW
The new version of "Magpies In Europe" will be launched next week.
Although NUFC are not talking to the Chronicle or Sunday Sun ... we are!
And the full story is expected to be in newspapers within the next two weeks.
The official new title is "Magpies In Europe - Harvey To Pardew" and is an up-dated version of "From Antwerp To Zurich" - which includes the 14 Europa League fixtures we played last season.
The 280-page book features match reports from the 134 European matches Newcastle United have played, starting with the memorable 4-0 win over Feyenoord in 1968 on our European debut.
Included are stats and the figures you would expect, but also each away fixture has the remarkable experiences of individuals who travelled to watch the matches.
Introduction by "Big Bad" John McNamee, part of the Fairs Cup winning team of 1969.
It is a fascinating history that every Newcastle United fan will enjoy.
And with a limited print-run, make sure you order a copy.
Mail order: Send a cheque for £10.45 made payable to K.Fletcher to:
K Fletcher, 5 Dunelm, Sacriston, Durham DH7 6NU
Include your own address.
ON SALE NOW AT: M&M City News; 140 Northumberland St, Newcastle NE1 7DQ.
The Flower Shop, Spennymoor, Co Durham.
RRP: £10.95
if you want to order, contact us:- Kevnumad@fsmail.net
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THIS WEEK'S FIXTURES
Saturday November 9
15:00 Aston Villa v Cardiff City
15:00 Chelsea v West Brom
15:00 Crystal Palace v Everton
15:00 Liverpool v Fulham
15:00 Southampton v Hull City
17:30 Norwich City v West Ham United
Sunday November 10
12:00 Tottenham v Newcastle United
14:05 Sunderland v Manchester City
16:10 Man Utd v Arsenal
16:10 Swansea City v Stoke City
NEWCASTLE UNITED 2013/14
PREMIER LEAGUE
NEWCASTLE UTD 2 CHELSEA 0 (Gouffran, Remy)
Krul, Debuchy, Williamson, Yanga-Mbiwa, Santon, Sissoko, Cabaye, Tiote (53' Anita), Gouffran (85' Obertan), Shola Ameobi (62' Cisse).
Subs: Ben Arfa, Elliot, Sammy Ameobi, Tavernier.
SUNDERLAND 2 NEWCASTLE 1 (Debuchy)
Krul, Debuchy, Williamson, Dummett, Santon, Sissoko (45' Cisse), Tiote, Cabaye, Gouffran (86' Sammy Ameobi), Ben Arfa, Remy (70' Shola Ameobi).
Subs: Anita, Haidara, Elliot, Obertan.
NEWCASTLE UTD 2 LIVERPOOL 2 (Cabaye, Dummett)
Krul, Debuchy, Williamson, Yanga-Mbiwa, Santon, Cabaye (78' Sammy Ameobi), Tiote, Gouffran, Sissoko (45' Dummett), Remy, Ben Arfa (78' Anita).
Subs: Cisse, Elliot, Obertan, Dummett.
CARDIFF CITY 1 NEWCASTLE 2 (Remy 2)
Krul, Debuchy, Williamson, Coloccini, Santon, Tiote, Cabaye (86' Ben Arfa), Gouffran, Sissoko, Remy (71' Gutierrez), Cisse
Subs: Anita, Yanga-Mbiwa, Elliot, Sammy Ameobi, Dummett
EVERTON 3 NEWCASTLE 2 (Cabaye, Remy)
Krul, Debuchy, Yanga-Mbiwa (46' Williamson), Coloccini, Santon, Tiote, Anita (69' Cisse), Ben Arfa (46' Cabaye), Sissoko, Gouffran, Remy
Subs: Elliot, Obertan, Sammy Ameobi, Dummett
NEWCASTLE 2 HULL CITY 3 (Remy 2)
Krul, Debuchy (86' Tiote), Yanga-Mbiwa, Coloccini, Santon, Cabaye (62' Gouffran), Anita, Sissoko, Ben Arfa, Cisse (73' Marveaux), Remy
Subs: Williamson, Elliot, Sammy Ameobi, Dummett
ASTON VILLA 1 NEWCASTLE 2 (Ben Arfra, Gouffran)
Krul, Debuchy, Coloccini, Yanga-Mbiwa, Santon, Anita (74' Tiote), Cabaye (88' Sammy Ameobi), Ben Arfa, Sissoko, Remy (63' Gouffran), Cisse
Subs: Elliot, Marveaux, S Taylor, Dummett
NEWCASTLE 1 FULHAM 0 (Ben Arfa)
Krul, Debuchy, Yanga-Mbiwa, Coloccini, Santon, Ben Arfa, Sissoko, Anita 65' (Cabaye), Marveaux 74' (Remy), Shola Ameobi 65' (Gouffran), Cisse
Subs: Gosling, Elliot, Sammy Ameobi, Dummett
NEWCASTLE 0 WEST HAM 0
Krul, Debuchy, Yanga-Mbiwa, Coloccini, Santon, Ben Arfa, Sissoko, Anita, Marveaux 66' (Sammy Ameobi), Shola Ameobi, Cisse 72'
Subs: Gosling, Bigirimana, Elliot, Vuckic, Dummett
MAN CITY 4 NEWCASTLE 0
Krul, Debuchy, Coloccini, S Taylor, Yanga-Mbiwa, Sissoko, Tiote, Gouffran 45+4' (Dummett), Ben Arfa 65' (Sammy Ameobi), Gutierrez 44' (Anita), Cisse
Subs: Elliot, Marveaux, Shola Ameobi, Obertan
LEAGUE CUP
NEWCASTLE 0 MAN CITY 2 (AET)
Krul, Debuchy, Williamson, Yanga-Mbiwa, Haidara (45 Dummett, 80 Ben Arfa), Anita, Tiote, Gouffran, Sissoko, Shola Ameobi (66 Cabaye), Cisse
Subs: Remy, Elliot, Obertan, Sammy Ameobi
NEWCASTLE 2 LEEDS UTD 0 (Cisse, Gouffran)
Krul, Debuchy, Williamson, Coloccini, Dummett, Gouffran (90' Vuckic), Anita (80' Gosling), Tiote, Marveaux, Sammy Ameobi, Cisse (71' Obertan).
Subs: Ben Arfa, Yanga-Mbiwa, Bigirimana, Alnwick
MORECAMBE 0 NEWCASTLE 2 (Shola Ameobi, Sammy Ameobi)
Elliot, Debuchy, Yanga-Mbiwa, Good, Dummett, Bigirimana, Gosling, Marveaux 88' (Sissoko), Vuckic 46' (Shola Ameobi), Sammy Ameobi, Gouffran 71' (Ben Arfa)
Subs: Santon, Anita, Alnwick, Streete
Newcastle United Fixtures
Sunday November 10
12:00 Premier League
Tottenham v Newcastle United
Saturday November 23
15:00 Premier League
Newcastle United v Norwich City
Saturday November 30
17:30 Premier League
Newcastle United v West Brom
Wednesday December 4
19:45 Premier League
Swansea City v Newcastle United
Saturday December 7
12:45 Premier League
Man Utd v Newcastle United
Saturday December 14
15:00 Premier League
Newcastle United v Southampton
Saturday December 21
15:00 Premier League
Crystal Palace v Newcastle United
Thursday December 26
15:00 Premier League
Newcastle United v Stoke City
Sunday December 29
13:30 Premier League
Newcastle United v Arsenal
Wednesday January 1 2014
15:00 Premier League
West Brom v Newcastle United