Wanderers last week became the first Premiership club to cut prices for season tickets as they bid to combat falling attendances. We all know the Magpies have reached saturation point. Gone are the days when we had a 15,000 waiting list for season tickets, and as attendances at cup ties have shown, the Toon fans are being priced out.
Glenn Roeder said only last week: "I don't know how these fans find the money to travel to European games to watch Newcastle ... but they do!"
But those are indeed the lucky ones.
Blackburn Rovers chairman John Williams: "We will announce our prices later this week - we are committed to making football affordable. It is an expensive business assembling a squad. But another part of that equation is the atmosphere, and the 12th man - the atmosphere they can generate.