Steve Bruce: "We know what's ahead.
"We played well in the first half but it's going to be difficult because in many people's eyes losing this game is unforgivable.
"We have to be ready for the flak that's going to come our way."
While it seems ridiculous to pass judgment on a lling team before August is out, Bruce knows he could do with winning both Tuesday's Carling Cup tie at Brighton and Saturday's Premier League fixture at Swansea City.
If ... God forbid ... that doesn't happen (and all Geordies will be on their imaginary prayer-mats hoping it doesn't) ... THE SHIT WILL HIT THE FAN ON WEARSIDE!
Out on the pitch, Sunderland ended up all over the place as Pardew reacted to Bruce's ultimate deployment of four strikers by switching to a back five.
Then Phil Bardsley had the Toon fans on their feet waving "Bye bye" as he trooped off. Already booked, he was dismissed for a dangerous two-footed tackle on Coloccini.
Steve Bruce: "We need to respond well.
"We have to win our fans over."