Sir Bobby bought him for a lot of money and tried to prove his judgement was right, even though Bramble put in some horror performances.
Graeme Souness was another who believed "the next game will be better from him", as did Glenn Roeder.
All three went down the rocky road, and although we cannot blame Bramble for all of it ... certainly 10% at least.
The Wigan website: "Without Bramble on Saturday, Latics could have been hit for six.
"He kept Michael Owen at bay for 87 minutes, before he pulled onto Emmerson Boyce to net the winner.
"Bramble spent five unsuccessful years with the Magpies following his £5m move from Ipswich.