Today's newspapers suggest Ashley could cash in if Newcastle reach the Champions League - but with the prospect of making an extra £30m from that competition - why would he?
After all, he's been through extremely "difficult times" and rode it out - so, why not make the most of what the club has achieved this season.
Is money his God? In this situation, I believe he will milk the moment for all it is worth, and forget about the money that could be made.
We should look north of the border to see how BAD things can get when the owners make a pig's arse of financial matters.
Manager Ally McCoist is confident Rangers will continue in some shape or form beyond this campaign.
The stricken Glasgow giants travel to St Johnstone today for their final Clydesdale Bank Premier League game of the season.
But while the football is set to come to an end for now, talks will continue behind the scenes as administrators Duff and Phelps try to find a suitable buyer.
Asked whether it has crossed his mind that the trip to Perth could be Rangers' last game, McCoist said: "It hasn't because I don't believe that will be the case.
"I'm not walking about with blinkers on, my eyes are very much open to the situation.
"But the club has to go on, it will go on, it must go on. I am still of the opinion that our football club will continue with all the history we have had."
Sale Sharks owner Brian Kennedy and the Blue Knights took their offer off the table yesterday, claiming it is now to late to push through their favoured method of exiting administration via a Company Voluntary Arrangement.
American tycoon Bill Miller also withdrew from the process on Tuesday just days after being named preferred bidder.
Administrators said on Friday night that discussions with two bidding parties were at "a very advanced stage", with one of the groups involved in discussions reported to have links with former Sheffield United chief executive Charles Green.
McCoist is familiar with one of the individuals involved with one of the groups.
He said: "It's not for me to say who that is. I would be very positive about this gentleman.
"I don't know him, to be honest with you. I've never met him.
"But the administrators have told me a bit about him and anything that is a step in the right direction would have to be positive news.
"Just the fact that he is hopefully going to take the club forward would be enough reason to be positive."
Players will revert back to their original contracts at the end of the month after agreeing wage cuts of up to 75 per cent in March until the end of the season to avoid widespread redundancies.
McCoist would be reluctant to see his squad asked to extend that period of cuts further.
He said: "That's a question that will hopefully never be asked of the players. Only they can answer it.
"The players have made fantastic sacrifices. They have had a bizarre season in many ways, having to take cuts.
"I've said to them I think they have been great, I really do.
"There has been an awful lot asked of the players this season and they have been great but hopefully they won't need to be asked that question again in the future."
On the ongoing search for a new owner, McCoist added: "I'm reserving judgement on everything at the moment.
"I refuse to get carried away as you can probably imagine.
"But, at the same time, I still remain optimistic and upbeat and very hopeful."
Then there is Blackburn's relegation:-
"A credible and well-funded proposition" is being prepared to buy Blackburn from owners Venky's.
Seneca Partners, a corporate finance and capital raising company which is operated by Rovers fans Ian Battersby and Ian Currie, are considering a takeover bid for the stricken club.
Venky's have come under increasing fire since Blackburn were condemned to Premier League relegation, but they have insisted they remain committed for the 'long haul'.
Seneca, though, have been approached by former Accrington Stanley chairman Ilyas Khan in the attempt to formulate a plan to help the Ewood Park outfit out of their current problems.
A bid has yet to be submitted, but a statement from Seneca published by the Lancashire Telegraph, said: "There is nothing more to say at this point, other than we are acutely aware of the difficult state the club currently finds itself in.
"The economic impact on the town, its surrounding areas and the local population dictates that action needs to be taken in short order to reverse the recent sequence of events.
"Bringing together a credible and well-funded proposition is the ambition.
"We are also aware of the excellent effort made by the fans trust and recognise clearly Rovers' status as a club of the town and its fans.
"We do, however, wish to stress that nothing has been formalised with any party and certainly not with the current owners.
"The statement intends to reassure Rovers fans that the club's immediate future and heritage will not be easily relinquished."