Newcastle United has been gifting tickets to Drug and Alcohol Action Teams (DAAT) throughout the North East of England.
The drug users are accompanied to the games at St James' Park by their support workers.
North East MEP Martin Callanan has criticised the scheme, saying it "rewards" illegal behaviour.
The Conservative member said: "What about people who didn't get into trouble in the first place, who live their lives, work hard and pay their taxes?
"It's like these schemes the local authorities come up with to send young criminals on outward bound course.
"It's rewarding bad behaviour when we should be rewarding well-behaved youngsters."