They have (to date) linked David Beckham with a move to St James' Park five times in four years; Ronaldo was heading to Tyneside back in the days when his head size was bigger than his waistline; and Alan Shearer in a world record transfer of £15m (OK, they got that one right).
They claim billionaire owner Mike Ashley is considering putting together some loose change to raise a staggering £58million for the Brazilian.
Yep ... we can't wait.