Kilmarnock's cup final joy turned to tragedy within moments of the final whistle when the father of midfielder Liam Kelly suffered a suspected heart attack in the Hampden Park stand and died.
Jack Kelly, 59, received emergency treatment yards from the Kilmarnock dugout after his son had helped his team to a 1-0 win over Celtic.
Liam Kelly, 22, was told the news as he and his team-mates celebrated on the pitch and was visibly distraught before being moved away from the scene as paramedics treated his father.
The rest of the Kilmarnock players lifted the trophy oblivious to the unfolding tragedy but manager Kenny Shiels was aware of the situation and looked on in serious concern.
Kelly rushed to the nearby hospital where his father was taken but he died shortly afterwards.
The rest of the players were told the news of the death as they toured the Ayrshire town on an open-top bus and Strathclyde Police later confirmed Mr Kelly had died.
Speaking before Mr Kelly's death had been confirmed, Shiels said: "I am all over the place, I really am.
"It happened right beside this dugout and I am only doing this press conference out of respect to you (the media) so I hope you appreciate that.
"I don't know the medical term, but it is a heart attack, probably.
"I have gone from so high an emotion to so low an emotion.
"We are not sure of the outcome but he is very seriously ill and that's a tough emotion after going up to one of the best moments of our lives.
"The dressing room is very despondent and I don't know why the man above sends down these messages to us.
"We are thinking more about Liam than our triumphalism."