Alan Pardew: "We want to attract one or two big players and bring through one or two of our own. That's the balance you need if you want to be successful.
"The next stage for us is to bring the players in to take us on. For the fans, you can't take them for granted. You've got to give them hope and belief."
We know high profile managers like Kevin Keegan and Kenny Dalglish could attract the big names ... but has Pardew got that pulling power?
He is not well known in Europe, either as a manager or a player.
And he wasn't able to keep hold of Andy Carroll, and Jose Enrique hasn't leapt to sign a new deal.
But with £35m to splash ... money does talk.
