The supporters could not believe their ears when Ashley produced Joe Kinnear out of a hat ... and brought in his Tottenham mates Chris Hughton and Colin Calderwood.
Now Shearer has eight games to save this club, and then who knows what will happen if he achieves it.
Shearer has no coaching experience, but does it matter?
Hughton HAS all the badges, including a Blue Peter one, but what the hell does that show?
Fans gathered outside St. James' Park hoping to hear confirmation of the appointment this morning.
Ashley brought in Kevin Keegan as manager for the second time to revive the club's hopes.
But he departed less than a month into this season after a dispute over transfers and interference from other officials at the club.
Unpopular with the fans, Ashley tried to sell the club but failed to get the price he wanted.