The march has been arranged by the Time 4 Change group and sanctioned by local authorities.
But how many will attend?
This will be make-or-break for the Time 4 Change group. If 1,000 attend it will be seen as a major success, but low numbers would be disaster to the organisers.
Newcastle fans attending the fixture have also been encouraged to wave white handkerchiefs as the teams take the pitch before kick-off.
The protest's organisers believe leadership change at St James' Park is essential. "We have felt the utter frustration, like many other fans, at the way the club has been run by Mike Ashley," said Time 4 Change in a statement.
Ashley's reign has been overshadowed by a string of controversies which have upset supporters including the temporary re-naming of St James' Park, a lack of activity in the transfer market and Joe Kinnear's appointment as director of football.
Supporters are being asked to meet on the pedestrian area of Northumberland Road next to the City Hall at 10.30am, with the march to pass through the city centre, past St James' Park and finish at the bandstand in Leazes Park.
Chris McQuillan, a Time 4 Change spokesman, said: "If we could get 1,000-plus on the day that would be a massive success.
"Nobody expects Ashley to look at people marching past the stadium and simply run away. However, this will give us a platform and we can move on from there."
Saturday October 19
12:45 Newcastle United v Liverpool
15:00 Arsenal v Norwich City
15:00 Chelsea v Cardiff City
15:00 Everton v Hull City
15:00 Man Utd v Southampton
15:00 Stoke City v West Brom
15:00 Swansea City v Sunderland
17:30 West Ham United v Manchester City
Sunday October 20
16:00 Aston Villa v Tottenham
Monday October 21
20:00 Crystal Palace v Fulham
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NEWCASTLE UNITED 2013/14
PREMIER LEAGUE
CARDIFF CITY 1 NEWCASTLE 2 (Remy 2)
Krul, Debuchy, Williamson, Coloccini, Santon, Tiote, Cabaye (86' Ben Arfa), Gouffran, Sissoko, Remy (71' Gutierrez), Cisse
Subs: Anita, Yanga-Mbiwa, Elliot, Sammy Ameobi, Dummett
EVERTON 3 NEWCASTLE 2 (Cabaye, Remy)
Krul, Debuchy, Yanga-Mbiwa (46' Williamson), Coloccini, Santon, Tiote, Anita (69' Cisse), Ben Arfa (46' Cabaye), Sissoko, Gouffran, Remy
Subs: Elliot, Obertan, Sammy Ameobi, Dummett
NEWCASTLE 2 HULL CITY 3 (Remy 2)
Krul, Debuchy (86' Tiote), Yanga-Mbiwa, Coloccini, Santon, Cabaye (62' Gouffran), Anita, Sissoko, Ben Arfa, Cisse (73' Marveaux), Remy
Subs: Williamson, Elliot, Sammy Ameobi, Dummett
ASTON VILLA 1 NEWCASTLE 2 (Ben Arfra, Gouffran)
Krul, Debuchy, Coloccini, Yanga-Mbiwa, Santon, Anita (74' Tiote), Cabaye (88' Sammy Ameobi), Ben Arfa, Sissoko, Remy (63' Gouffran), Cisse
Subs: Elliot, Marveaux, S Taylor, Dummett
NEWCASTLE 1 FULHAM 0 (Ben Arfa)
Krul, Debuchy, Yanga-Mbiwa, Coloccini, Santon, Ben Arfa, Sissoko, Anita 65' (Cabaye), Marveaux 74' (Remy), Shola Ameobi 65' (Gouffran), Cisse
Subs: Gosling, Elliot, Sammy Ameobi, Dummett
NEWCASTLE 0 WEST HAM 0
Krul, Debuchy, Yanga-Mbiwa, Coloccini, Santon, Ben Arfa, Sissoko, Anita, Marveaux 66' (Sammy Ameobi), Shola Ameobi, Cisse 72'
Subs: Gosling, Bigirimana, Elliot, Vuckic, Dummett
MAN CITY 4 NEWCASTLE 0
Krul, Debuchy, Coloccini, S Taylor, Yanga-Mbiwa, Sissoko, Tiote, Gouffran 45+4' (Dummett), Ben Arfa 65' (Sammy Ameobi), Gutierrez 44' (Anita), Cisse
Subs: Elliot, Marveaux, Shola Ameobi, Obertan
LEAGUE CUP
NEWCASTLE 2 LEEDS UTD 0 (Cisse, Gouffran)
Krul, Debuchy, Williamson, Coloccini, Dummett, Gouffran (90' Vuckic), Anita (80' Gosling), Tiote, Marveaux, Sammy Ameobi, Cisse (71' Obertan).
Subs: Ben Arfa, Yanga-Mbiwa, Bigirimana, Alnwick
MORECAMBE 0 NEWCASTLE 2 (Shola Ameobi, Sammy Ameobi)
Elliot, Debuchy, Yanga-Mbiwa, Good, Dummett, Bigirimana, Gosling, Marveaux 88' (Sissoko), Vuckic 46' (Shola Ameobi), Sammy Ameobi, Gouffran 71' (Ben Arfa)
Subs: Santon, Anita, Alnwick, Streete
Newcastle United Fixtures
Saturday October 19
12:45 Premier League
Newcastle United v Liverpool
Sunday October 27
13:30 Premier League
Sunderland v Newcastle United
Wednesday October 30
19:45 League Cup - 4th Rnd
Newcastle United v Manchester City
Saturday November 2
12:45 Premier League
Newcastle United v Chelsea
Sunday November 10
12:00 Premier League
Tottenham v Newcastle United