It's a wine number with a black flash across the shoulder, but wine is a little too RED for some of the Toon Army.
There was a similar colour used back in 1996 when old shirts of the past were replicated - pictured right - but it didn't hit sales then, and the club hope sales will go well this time.
Club colours are certainly a topic of conversation amongst fans nationwide ... with Man City wearing red; and Man Utd wearing blue.
They argue United's blue is NOT sky blue, which some claim to be "unforgivable", and wine is certainly NOT Mackem red.
Are the Toon shirt designers out of touch with the fans?
You tell us on our message board.