Is Ashley Building A Tower To Watch Newcastle?

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I wonder what Ashley is upto here? Looks like someone's got plans for assets!!!

New Signing for NUFC

NLP has been appointed by Newcastle United Football Company (NUFC) to advise them on the redevelopment of a prominent city centre site immediately adjacent to St James' Park Stadium in Newcastle upon Tyne.

NLP has prepared a development brief for the site, which includes the provision of a landmark tower, and is organising a design competition with a range of architects from across the UK being invited to submit proposals for the site.

Over the next two months NLP will work with NUFC to identify a preferred architect who will then be appointed to develop detailed proposals for the site.

NLP Associate Director Justine Yarwood said "We are delighted to be able to assist NUFC with the development of this important site and are looking forward to assessing the competition submissions. The football club is of tremendous importance to the City and this competition offers the rare opportunity to create a new landmark building to complement St James' Park."