Chris Mort: "I'd be surprised and disappointed if Kevin wasn't pushing us to invest.
"(But) we have to make sure we don't do a Leeds, where the club is unable to cope if success doesn't come. It's a balancing act.
"Historically, the club has looked to please fans by making a 'statement signing' every now and again.
"Looking back, I'm not sure if that's the way to develop long-term success. I want to bring players who are going to develop the club over three to five years.
"Kevin's return has clearly lit a spark - the team were looking down in the mouth. A dramatic transition has started and Kevin and I would would both like to raise the game.
"But we're not looking to make one-off signings to appease fans."