Keegan has told Ameobi his temporary move is "a chance to prove himself" to the Newcastle boss what he can do.
Ameobi joined the Championship side until the end of the season in a bid to play regular first team football, and Magpies manager Keegan believes the move could work out wonderfully for the 26-year-old.
The striker makes his debut at Sheffield Wednesday today having signed on loan in a £3million move that will be made permanent in the summer.
But the Mail claim the striker "could not wait to get out of Newcastle".