The Reds are short of options in attack after failing to bring in a replacement for Andy Carroll before the close of the summer transfer window.
The need for reinforcements, particularly in attack, has increased with the foot injury suffered by Fabio Borini leaving Luis Suarez as the only recognised fit senior striker at the club.
Rodgers has revealed he has spoken to the club's American owners about the need to bolster his squad in January and he is hoping to get the green light to bring in some new faces.
Demba Ba is his major target, but FA laws stop him offering Andy Carroll as part of the deal (as Rodgers had hoped).
Carroll can only play for two Premiership clubs in one season and he has already played for Liverpool and West Ham.
However, there is a clause in his loan deal at Upton Park that gives Liverpool the option to sell him in January.
Brendan Rodgers: "There are still areas we want to reinforce - and we have to reinforce as soon as we can.
"Our best team are comparable to any team in the Premier League. But we're a very thin squad and we are having to challenge on a lot of fronts.
"I've had good conversations with the owners and they understand where we are at as a team."