He effectively replaces former director of football Roberto De Fanti, who left the Stadium of Light in January, after Poyet questioned the quality of the players he had taken to the Stadium Of Shite.
"Sporting Director", "Director of Football", "Technical Director"? Is there a difference?
Obviously there is.
Congerton joins the club from German outfit Hamburg, where he was working as technical director.
SAFC: "He will work alongside head coach Gus Poyet, overseeing player recruitment and the club's domestic and international scouting operation."
Mike Ashley still hasn't replayed "Director of F*** All" Joe Kinnear, who lost his £20,000 per week job at St James' Park several weeks ago.
Ashley is currently scouring the gambling casinos of London (where he found Alan Pardew, Joe Kinnear and Derek Llambias) for new talent.