Mike Ashley says he wants stability at the club, after many years of changing managers and coaching staff.
Chief scout Graham Carr was given an eight-year deal this week which takes him beyond his 75th birthday and Pardew wants his prize assets to commit to long-term deals.
That does not necessarily tie them to the club, but it will ensure they retain a good resale value.
The Newcastle boss was named both the Barclays Premier League and the League Managers' Association manager of the year last month.
The Newcastle boss, who arrived on a five-year deal in December 2010, is understood to be hoping for an improved deal - he is currently not among the best paid managers in the division.