Last season Alan Pardew said "we had a marvelous season with success in bringing European football to Tyneside."
But Alan Shearer, although admitting it was a fabulous season for Newcastle and the manager, said: "Success is winning medals, not qualifying for competitions. If you qualify - success is winning it!"
Our priorities are not the cup competitions - or so Pardew said last week - it is a high placed finish in the Premiership.
Personally I'd settle for the FA Cup (or League Cup) and 17th in the Premiership ... if I had a choice.
The other side of the fence - Sir Alex Ferguson admits re-establishing domestic dominance will be Manchester United's top priority in 2012/13, with their sights locked on the Premier League title.
Ferguson: "The Premiership title would be special.
"If you look back over different periods, you see we recover.
"When Arsenal won the title from us in 1998 we went and won the Treble the next year. We accepted the challenge and did something about it.
"Then Chelsea came along and got off to a flyer in the league for the first two years. We changed our pre-season a little to make sure we got off to quick starts. That allowed us to get the title back.
"That's happened three times in the last 14 or 15 years. Recovery is so important and the same applies this season. There's not any difference.
"It will be special, but not more special than in previous years.
"We want to recover the title. That's our priority number one - to win the title back."