But now Shearer is in Keegan's boots, and he fears Ashley is quite capable of doing the same to him.
The GOALden Boy is seeking assurances that Ashley can provide him with a squad capable of handling the rigours of life in the Championship.
Shearer Seeks The Assurances Keegan Didn't Get!
He hear Shearer spent nine hours trying to thrash out a deal with the Toon tycoon and managing director Derek Llambias yesterday, but walked away unhappy.
The Chronicle understands a transfer kitty of £15-20m is what Big Al feels is necessary to rebuild the squad, with a long summer of wheeling and dealing lying ahead.
United also have the daunting task of attempting to reduce the astrnomical wage bill, with 15 of last season's squad earning £50,000 a week or more.
A Chronicle source said: "The talks are ongoing, but there could still be a way to go before there is an agreement signed.
"Alan is desperate to help Newcastle and take on the job because of his love for the club.
"The state of the squad is a part of the negotiations.
"It desperately needs reshaping and freshening up - it doesn't take a rocket scientist to work that out.
"The Championship is about pace and power, and this squad doesn't have a lot of that.
"It's a long 46-game season and you have to get used to the rigours of it."