The Newcastle legend did not mince his words, saying "the club and supporters deserve a manager who has more credibility than just being Dennis Wise's mate!
"They want Kevin Keegan, and they deserve Kevin Keegan.
"No manager should be told he has to sign players he doesn't rate, or even know about, and that is what has happened at this club.
"Mike Ashley says he will dig in his heels, but I cannot see how he can win over the fans now.
"It will take a miracle for him to turn it round."