Shearer made it plain - the changes MUST start at the top, and in one interview he named everyone (including himself) who have made mistakes, with a big emphasis on Mike Ashley.
Alan Shearer: "Big changes need to be made, players need to go out, players need to come in.
Take The Hint Ashley - Go Back And Support Spurs!
"I can't complain, we weren't good enough over the 38 games.
"I always thought that if we came here and won or even got a point that would be enough.
"I always felt any team of Manchester United could go there and win the game.
"It's what's in the dressing room that hasn't been good enough.
"Congratulations to the other teams who have stayed up. They will build in the Premier League and this club will have to build to get back up.
"There's big changes needed to be made, from top to bottom. Big mistakes have been made."