The planned match on Saturday, October 19, before the home match with Liverpool, is primarily to voice the supporters’ feelings about Mike Ashley.
But organisers also believe that any publicity will be beneficial in their aim of a change of ownership.
Time for Change member Graeme Cansdale, who was at Thursday’s meeting, said: “We want to put the club in the shop window. This is not just about protesting Ashley.
“We want to get the message out there that this is a great club. It should be performing a lot better and should be run responsibly.
“If the people come together on this march, then someone might come forward. You never know.”
The fans will keep any anti-Ashley protest away from St James’ Park. While there has been talk of a boycott, the overwhelming feeling of the fans is that when at the game, the sole focus should be on supporting the team.
Speaking to the Chronicle, one fan who was at the meeting, said: “The 90 minutes is sacred.
“The general feeling was that on a Saturday, the most important thing is what happens on the pitch.”