The answer to that seems to be ... Ashley is finding it very difficult to get the asking price because of the financial meltdown.
The fact of the matter is, the proposed sale of Newcastle United could drag on into next year.
Financial experts have also warned Ashley that he may have to 'take what he is offered' as his attempts to off-load the club are threatened by the credit crunch.
Toon Quick Sale Looks Unlikely!
Ashley has extended his deadline for bids to next Friday, with supposedly eight parties interested in the club, valued at £250m to £300m.
But Keith Harris, the investment banker hired by the billionaire tycoon to sell the club, warned the global economic crisis could stall any sale until after Christmas - which could affect any plans in the January transfer window.
Harris: "You can't avoid being affected by the financial markets one way or another."