The unelectable upper-class fool failed to realise that he was deep in Mackem territory and started his speech to a group of businessman by praising Sir Bobby.
"Let me almost immediately take the opportunity as I am here in Newcastle to say congratulations to Bobby Robson, a man I do genuinely personally admire but also to the team," he said.
"I am sure you all want to say congratulations for their excellent result I understand they had on Tuesday. I wish them well as they progress in the Champions League."
And he wonders why the Tories keep on losing voters.