Allardyce has come in for criticism from some Hammers fans over the football played by the team this season ... and he suffered the same criticism at St James' Park when he was there.
He was the target of abuse again during Saturday's 1-0 Barclays Premier League loss at West Brom, his side's fourth straight defeat.
Boos and chants were hurled at him from the away section at the Hawthorns, and a banner was held aloft which read: "Fat Sam out, killing WHU".
He never won over the Newcastle fans because of his long-ball tactics, and obviously he is doing the same at Upton Park.
Sam Allardyce: "We all get hostility at some stage or another, no matter where we are or who we are with.
"If we are not winning football matches, we all get criticised.
"Fans are showing their disapproval quicker than at any other time I've known in the last 20 years or so.
"So we have to accept that change in the game and try to keep them happy as best we can - and the best way to do that is to win football matches.
"Overall this season we haven't really been as good as we should have been and we haven't really produced as many results as we should have done."