Why Are West Ham A Bigger Attraction Than Toon?
Although the Icelandic financier has yet to make a final decision about selling up, he has given permission for non-disclosure agreements to be signed with up to five potential buyers.
According to court documents in Iceland filed by his holding company Hansa, he values West Ham at £250million. The same price Mike Ashley values Newcastle.
No binding offers have yet been made to Gudmundsson, who bought the club for £85million only two years ago.