Why on earth would Steve Bruce take the job?
Hated as a Mackem; only appointed so Mike Ashley could pull the p### out of the fans; so surely past family ties cannot be THAT strong.
They certainly weren't when he was a player. He picked Norwich ahead of Newcastle when he was a kid!
The new head coach said: "I'm delighted and incredibly proud to be appointed as head coach of Newcastle United.
"This is my boyhood club and it was my dad's club, so this is a very special moment for me and my family.
"There is a huge challenge ahead of us, but it's one that my staff and I are ready for.
"We'll roll our sleeves up and we'll be giving it everything from the off to ensure supporters have a successful team that they can be proud of."