Newcastle United reached a 56-year all-time low when they failed to score at home for five successive league games.
The date of February 10 will be etched on the minds of the long-suffering St James' Park faithful. That was the last time they managed a home goal - a Nobby Solano winner from the penalty spot against Liverpool.
Now seven hours 50 minutes later, the ball has not crossed the opposition goal line and the disillusioned Geordie fans vented their disgust at the final whistle with jeers that carried on with what can only be judged as a foolish lap of the field.
Wearing their new strips, United produced yet another inept display to heap unnecessary pressure on manager Glenn Roeder.
Michael Owen made a long-awaited first home start of the season, but was given little opportunity to shine as Newcastle were swept aside by Blackburn and goals from Benni McCarthy and Jason Roberts.
The fans' fury carried over as they spilled from the ground and demonstrated with chants of 'sack the board' and 'taxi for Roeder'.
This was quite simply a shocking all-round team display that lacked quality, cohesion and above all, any class. Newcastle appear destined for a bottom eight finish to cap an instantly forgettable season.
Newcastle created the best early chance when Kieron Dyer headed at Brad Friedel after good work from man of the match James Milner - making his 100th club appearance - and Stephen Carr.
The opening Rovers goal came just before the quarter hour mark after Newcastle had missed the opportunity to clear and when Stephen Warnock swung in a cross from the left Oguchi Onyewu played McCarthy onside and he coolly beat Steve Harper.
Harper denied Rovers a second with a block to keep out Morten Gamst Pedersen.
Warnock's last-ditch tackle denied Owen a second-half equaliser from a Scott Parker flick and then Parker's finishing was woeful when put clear.
Friedel showed great agility to keep out a Milner free-kick, but this was merely a token gesture from United.
In the second half, Onyewu wasted a simple headed chance and then Owen almost produced a clinical finish.
Latching on to a Solano through ball he chested the ball wide of Friedel on the right and fired goalwards only to see Christopher Samba pull of a miraculous goal-line clearance.
Former Ipswich duo Titus Bramble and Dyer were hauled off with Bramble disappearing down the tunnel almost certainly never to be seen in a black and white shirt again at St James' Park.
The issue was finally settled after 74 minutes when David Bentley broke on the right and crossed for Roberts to put the ball into the net, as the United defence went walkabout, followed closely by thousands of fans walking out in disgust.